Comfurt is a purpose-driven pet wellness brand developed by myself and three classmates in The New World of Branding and Advertising, an M-School course at Loyola Marymount University. The concept was pitched to a panel of real investors, where it secured the highest funding in the class.

The brand introduces Comfurt Friends, Dog Appeasing Pheromone (DAP) infused comfort toys designed to reduce stress-related behaviors in shelter dogs and increase their likelihood of adoption.

Rooted in behavioral research and a socially conscious business model, Comfurt donates 100% of profits to Best Friends Pet Adoption Center. The project encompassed full brand development, go-to-market strategy, financial modeling, impact metrics, and investor pitch execution.