FOX Holiday Mailer 2025
Final Holiday Mailer Design During my internship at FOX, I was tasked with creating a non-denominational holiday mailer graphic to be sent to sponsors, partners, and executives. Following FOX’s brand guidelines while maintaining a festive, inclusive tone, I had full creative freedom to explore multiple directions. The approval process was multi-layered — beginning with concept mood boards and early designs reviewed by the Director of Creative Services, followed by revisions and presentation to the Senior Marketing Executive. Once refined and approved at that level, I presented the final designs to the Executive Vice President of Distribution, Marketing, and Strategy for final sign-off. This multi-step process required clear communication, adaptability, and attention to detail, as each stage involved feedback from senior leadership. Ultimately, our team decided to move forward with the final design shown here, reflecting both creative innovation and alignment with FOX’s brand vision.
The Creative Process
The first iteration involved creating a mood board by pulling inspiration from Adobe Stock and developing color palettes, allowing the Director of Creative Services to visually determine which creative direction to move forward with.Iteration 1 — Moodboard
Iteration 2 — Rough Designs
This iteration explores designs and color palettes 
Iteration 3 — two version, exploring color
Iteration 4 — refining version and color
Iteration 5 — refining version and color
This iteration was presented and deliberation among the Senior Marketing Executive and the Executive Vice President of Distribution, Marketing, and Strategy. I was approved to move forward with version 1b.Iteration 6 — Final
Reflection
The Holiday Mailer Project taught me a lot about the corporate side of design and the structured process large companies, like FOX, use to develop creative assets. I learned how to balance creative expression with brand consistency, adapt to feedback, and pivot based on evolving ideas. The progression from mood boards to multiple design iterations and final approval felt natural to me—I’ve always enjoyed organizing my ideas and visual planning. I often draw inspiration from Pinterest and social media, creating mood boards for both personal and professional projects. This project reinforced how valuable that process is in refining concepts and guiding creative direction—something I’ll continue to apply throughout my career in design and strategy.