Rocket Vodka was a live-client project in M-School’s Adaptive Media and Analytics course, where our team developed a data-driven media plan for a California apple-distilled vodka startup targeting college-aged consumers.

I worked on the Insights and Strategy section, shaping the audience definition, channel mix, and full-funnel paid media approach. The strategy prioritized Instagram-led growth supported by paid search and social video, combining lifestyle storytelling with performance-driven optimization and clear KPIs.